BEIJING, APR 19, 2014—The 2014 Media Development Forum (MDF) and release conference of this year’s Report on Development of China’s Media Industry (2014) is held on Saturday at Tsinghua University, Beijing.

The theme of 2014’s MDF is “Transformation, Convergence and Innovation of Media”. Hosted by Tsinghua School of Journalism and Communication (TSJC) with joint operators as Social Sciences Academic Press (China) and Media magazine, the forum has attracted a large number renowned scholars, as well as leaders and entrepreneurs in the industry to share their points of view and discuss the future of media development. Liu Binjie, Dean of TSJC and Deng Wei, deputy Secretary of CPC Tsinghua Committee attend the forum.

Report on Development of China’s Media Industry is an edited work led by Center of Media Economy and Management Studies, TSJC and contributed by many domestic and foreign media experts. The year 2014 has witnessed the tenth consecutive year of publication of the book which has been monitoring and researching China’s media industry. Since its first publication, the book has garnered intense public attention, and has been quoted by many domestic and foreign media.

According to the report, the past decade marked a period of rapid growth as for China’s media industry with the total value has maintained a double-digit annual growth for ten years running. Professor Cui Baoguo, vice-dean of TSJC and editor in chief of Report on China’s Media Industry (2014) publishes some of the major data indicators. Gross output value of China’s media industry reached RMB 890.24 billion in 2013 with an annual growth rate of 16.1 per cent, four percent higher than that of 2012.

Meanwhile, the whole industry has also undergone tremendous changes during the past decade. The great force of impact brought by sharply rising new media has already extended from paper media to the video land, and formed a new picture of the industry in which new media meets the traditional as equals. “Reform”, “merger and acquisition” and “big data” became the three hot words of China’s media industry in 2013, reflecting changes under development stress. Traditional mass media become less influential, but the boundary of the industry is extending. Integration of the media industry and traditional industries will derive new business models. China’s media industry is embracing a new round of growth in the next decade with development of mobile internet, social media, big data and multi screen.