Rachel Weiss, the innovative video blogger (vlogger) and social media content creator behind “Rachel Meets China” visited Tsinghua University campus on May 28 to give a lecture to Professor Suzanne Struglinski's Intercultural Communication class. She told GBJ students of working as a content creator in China targeting an international, English-speaking audience. She offered advice about branding, having key pillars to make your content stand out and valuable insights on enhancing search engine optimization for the branded page.

Weiss also works as a new media editor and host of a travel program on CGTN. She graduated from Harding University in the United States in 2015 and has been working and living in China since graduation.