Tian Wei from CCTV (China Central TV) visited Professor Rick Dunham’s Multimedia Reporting class and discussed how technology’s rapid evolution has changed Chinese media.

During her September 25 appearance, the veteran host reflected on her Distinguished media career, which began as a DJ at Beijing Radio. No longer mixing music, Tian is now a noted host and moderator for CCTV shows “Dialogue” and “World Insights.”

Tian said that the Chinese media is becoming more sophisticated. In1958, the first television broadcast was launched in China. Fifty-­‐five years later, mobile devices, computers and laptops are taking over Chinese households. She attributed the emergence of online content as a major news medium to technological innovations.

More and more people are turning toward cellphones and computers for their news, movies and shows. When Tian asked if students spend time in front television sets, few from the class raised their hands. Offering her broadcasting experiences as understanding, Tian said that the technological revolution has transformed the media landscape in China. Traditional media such as television and radio have struggled to keep up. In order to better the business, one has to understand and keep up with its audiences, she said.

In closing, Tian quoted Sun Yat-­‐sen : “The revolution has not yet succeeded, people still must work hard.” Students promptly pulled out cell phones and cameras to snap

pictures of Tian.

After taking questions from the students, Tian attended a lunch with Professors Shi Anbin, Associate Dean of International Development, Hang Min, co-­‐director of the Global Business Journalism program, Jane Sasseen, a visiting professor and former editor at Business Week and Yahoo News, and Professor Dunham. The CCTV host discussed her experiences as a Washington correspondent for China Radio International during the George W. Bush administration and the university’s commitment to preparing young journalists for the new media world.